.png)
Privacy Policy
Last updated: 25 August 2026
BEAUTIFUL HUMAN DESIGNS LTD (“Beautiful Human Designs”, “BHD”, “I”, “me” or “my”) respects your privacy and takes the protection of your personal information seriously.
This Privacy Policy explains what personal information may be collected when you visit beautifulhumandesigns.com, place an order, request a commission, contact me or otherwise interact with Beautiful Human Designs, and how that information is used and protected.
BEAUTIFUL HUMAN DESIGNS LTD is the data controller responsible for the personal information described in this policy.
BEAUTIFUL HUMAN DESIGNS LTD is registered with the Information Commissioner’s Office (ICO), registration reference ZB841666.
What information do I collect?
Depending on how you use the website or interact with Beautiful Human Designs, I may collect
Information you provide to me, including:
• Your name
• Email address
• Telephone number, where provided
• Billing and delivery address
• Details of your order or enquiry
• Information you provide when requesting a commission
• Photographs or other reference materials you provide for commissioned artwork
• Correspondence between us
• Marketing preferences, where applicable
Order and payment information
When you make a purchase, payment information is processed securely through the payment services available through the website.
Beautiful Human Designs does not need to see or store your full payment card details.
Information collected when you use the website
Certain technical information may be collected automatically when you visit the website, such as:
• IP address
• Browser and device information
• Approximate location based on IP address
• Pages viewed and interactions with the website
• Referring website or search information
• Cookie and similar technology information
The exact information collected will depend on your cookie choices and the services enabled on the website.
How do I use your information?
I may use personal information to:
• Process and fulfil orders
• Process payments
• Arrange delivery
• Create and manage commissioned artwork
• Communicate with you about an order or commission
• Respond to questions and enquiries
• Provide customer service
• Maintain appropriate business, tax and accounting records
• Protect the website and business against fraud, misuse or other security risks
• Operate and improve the website
• Understand how visitors use the website, where appropriate
• Send marketing communications where permitted and where you have chosen to receive them
I will not use your personal information for purposes that are incompatible with those described above unless permitted or required by law.
Lawful bases for using your information
UK data protection law requires a lawful basis for processing personal information. The basis I rely upon depends on why the information is being used. The ICO requires organisations to identify and explain these lawful bases in their privacy information.
Contract
I may need to use your information to fulfil a contract with you or take steps at your request before entering into a contract. This includes processing an order, arranging delivery and creating a commissioned piece of artwork.
Legal obligation
Some information may need to be retained or processed to comply with legal obligations, including tax and accounting requirements.
Legitimate interests
I may process information where it is reasonably necessary for the legitimate interests of operating Beautiful Human Designs and those interests do not override your rights and interests.
These legitimate interests may include providing customer service, maintaining the security of the website, preventing fraud, managing the business and improving my products, services and website.
Consent
Where consent is appropriate or required, I may rely on your consent, for example for certain marketing communications or non-essential cookies.
Where processing is based on consent, you can withdraw that consent at any time.
Commission photographs and reference images
If you provide photographs or other reference images for commissioned artwork, I will use them to discuss, create and manage your commission.
These images may include photographs of people, children or pets.
Personal photographs supplied for a commission will not be used on the Beautiful Human Designs website, social media, advertising or other promotional materials without appropriate permission.
Where I would like to share completed commissioned artwork publicly, I will ask for permission where appropriate.
Commission photographs and reference materials will only be retained for as long as reasonably necessary for the commission and associated business requirements.
Sharing your information
I do not sell your personal information.
I may share information with trusted third parties where reasonably necessary to operate Beautiful Human Designs or fulfil your order. These may include:
• Wix and providers involved in hosting and operating the website
• Payment processors
• Postal, courier and delivery providers
• Suppliers or fulfilment partners involved in producing or delivering an item you have ordered
• Website, email and other technology service providers
• Analytics providers, where enabled and permitted by your cookie choices
• Accountants, professional advisers or other professional service providers where necessary
• Law enforcement, regulators, courts or other authorities where required by law
Only the information reasonably necessary for the relevant purpose will be shared.
International transfers
Some of the technology and service providers used by Beautiful Human Designs may process or store personal information outside the U.K
Where personal information is transferred internationally, I will rely on the relevant service provider to use appropriate safeguards required by UK data protection law, such as applicable adequacy regulations or approved contractual safeguards.
You may contact me if you would like further information about the safeguards relevant to your personal information.
Cookies
The Beautiful Human Designs website uses cookies and similar technologies.
Some cookies are strictly necessary for the website to operate, for example to provide security or enable shopping functionality.
Other cookies may be used for purposes such as analytics, functionality or marketing.
Where consent is required, non-essential cookies will not be used until you have made your choice through the website's cookie controls.
You can change your cookie preferences using the cookie controls available on the website.
The ICO requires websites to explain their use of cookies and obtain active consent before setting cookies that are not strictly necessary.
Marketing
If you choose to receive news, product updates or other marketing from Beautiful Human Designs, I may use your contact information for that purpose where permitted by law.
You can unsubscribe from marketing emails at any time using the unsubscribe option provided in the email or by contacting me.
Unsubscribing from marketing will not prevent me from sending essential communications relating to an order, commission or enquiry.
How long do I keep your information?
I only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and tax requirements.
For example:
Order and transaction records may generally be retained for up to six years where required for tax, accounting or business-record purposes.
Enquiries and correspondence will be kept only for as long as reasonably necessary to deal with the enquiry and any subsequent relationship.
Commission photographs and reference materials will be retained only for as long as reasonably necessary to create and administer the commission, unless there is a legitimate reason to retain them for longer or you have given permission for another use.
Marketing information may be retained until you unsubscribe or otherwise withdraw your consent, subject to keeping minimal information where necessary to record that you have opted out.
Website and analytics information will be retained according to the settings and retention periods of the relevant website and analytics services.
Your rights
Depending on the circumstances and the lawful basis being used, UK data protection law gives you a number of rights in relation to your personal information.
These may include the right to:
• Ask for access to the personal information held about you
• Ask for inaccurate or incomplete information to be corrected
• Ask for your personal information to be deleted in certain circumstances
• Ask for processing of your information to be restricted in certain circumstances
• Object to certain uses of your personal information
• Receive certain information in a portable format where applicable
• Withdraw consent at any time where consent is the basis for processing
You also have the right to object to processing based on legitimate interests in certain circumstances, and you have the right to object to the use of your personal information for direct marketing.
Not every right applies in every circumstance. If you would like to exercise one of these rights, please contact me using the details below.
Complaints
If you have any concerns about how Beautiful Human Designs handles your personal information, please contact me first and I will do my best to resolve them.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information Commissioner's Office
Children
The website is not intended for children to make purchases independently.
Beautiful Human Designs does not intentionally collect personal information directly from children through the website.
However, a customer may provide a photograph containing a child for the purpose of creating commissioned artwork. Any such photograph will be handled as commission material in accordance with this Privacy Policy.
Security
I take reasonable technical and organisational measures to protect the personal information handled by Beautiful Human Designs.
I also use established service providers for website hosting, payments and other business services.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Automated decision-making
Beautiful Human Designs does not use personal information to make solely automated decisions that produce legal or similarly significant effects on customers.
Changes to this Privacy Policy
I may update this Privacy Policy from time to time to reflect changes to Beautiful Human Designs, the website, the services I use or legal and regulatory requirements.
The latest version will be published on this page and the Last updated date will be changed accordingly.
Contact
If you have a question about this Privacy Policy, would like to exercise your data protection rights or have a concern about how your personal information has been handled, please contact:
BEAUTIFUL HUMAN DESIGNS LTD
Registered in England and Wales
Company number: 15737493
Registered office: 8a The Beeches, Shaw, Melksham, England, SN12 8EP
ICO registration reference: ZB841666